The 3 products to conquer your lover’s heart this Valentine’s Day

I can’t wait for Valentine’s Day so I don’t have to feel guilty about devouring a box of chocolates in 5 minutes. Come on, I’ve always hated having to force myself to get all misty-eyed over sappy love notes. My favourite part has always been unwrapping those sweet treats, just one is enough to make me gush with joy. And then, who knows why this lovers’ holiday exists. Do you know anything about it?

Established in 496 by Pope Gelasius I, St. Valentine’s Day is named after the saint and martyr Valentine of Terni, who became the patron saint of lovers for having given a poor girl a sum of money needed for her marriage. In Piedmont, a land that has always been linked to confectionery traditions, the occasion is celebrated by exchanging some local sweets, such as chocolates, in elegant gift boxes, and cremini, three layers of pure pleasure born in the shadow of the Mole, in Turin.

Love in history

Very often, when times of celebration come, we stop thinking about the depth of things. For example, how the holiday itself came about and why we, on that day rather than another, honour that occasion. 

Speaking of Valentine’s Day, in spite of the not very credible legend about its name, there are still many hypotheses about the date of the association between the holiday, which was created to replace the previous pagan festival of Lupercalia, linked to the cycle of death and rebirth of nature, and love. One of the most popular hypotheses is that it should be traced back to the circle of Geoffrey Chaucer, who in the Parliament of the Birds associates the day with the betrothal of Richard II of England to Anne of Bohemia, although some more careful scholars say that the same fact can be traced back to 3 May, the day dedicated to St Valentine of Genoa. 

Forget diamonds, Assedium chocolates are forever!

There are many other historical references, some of which suggest that the same day was dedicated to lovers as early as 1400, as in the case of the institution inspired by the principles of courtly love of the High Court of Love, or from 1600, as in scene V of Act IV of Shakespeare’s Hamlet, where the girl sings “Tomorrow is Saint Valentine’s Day and, just as day breaks, I, a maiden, will knock on your window, I want to be your Valentine”.

The chocolate connection

Madame Nocciola by Assedium: a filled of chopped hazelnuts and milk chocolate with an extra dark chocolate coating

Have you ever thought how sad a world without chocolates could be?

English chocolate manufacturer Richard Cadbury did, which is why in 1800 he thought of designing one as a container for love letters exchanged between two partners. From that moment on, the two themes have never been separated and, on the contrary, have increasingly strengthened the relationship between them. While there are many chocolates that can be exchanged, there are only a few producers, strictly from Piedmont, that I would recommend to make a lasting impression on your heart. 

Assedium chocolates

If you want to make a good impression on Valentine’s Day, I suggest you make a note of Assedium: a young idea, started by two young people from Cuneo, to reveal an authentic Piedmontese spirit for confectionery and chocolate in a modern key. Thanks to the constant search for the best quality raw materials and preparation according to traditional recipes, the company offers contemporary products but linked to the past, with a distinctive design and a taste for refined palates. For Valentine’s Day, Assedium offers Madama Nocciola chocolates, filled with chopped hazelnuts and milk chocolate, with an extra dark chocolate coating. Assedium puts a whole hazelnut to finish the chocolate and to give it crunch and aroma, also giving it a very typical and sensual shape.

Cremini by Calcagno

You must have had a day in your life when you were moved by something you tasted. It happens to many people to do so with the food of their childhood, which very often evokes a sweet memory. This can be the case with Cremini, square-shaped chocolates with two outer layers of gianduja chocolate and one inner layer of hazelnut paste. They were created in 1858 by Ferdinando Baratti, founding partner with Edoardo Milano of Baratti & Milano. From that moment on, there have been many companies that, in the wake of tradition, have tried to re-propose it in step with the times. Calcagno 1946, the small company founded in the post-war period by Aldo Frezzato and Franco Rossini and passed into the hands of a consortium in 2018, has one of its strong points in enhancing these aspects. It is no coincidence that, on the occasion of the lovers’ day, they are re-proposing this classic in the hazelnut version wrapped in two layers of milk chocolate, to celebrate the creation of a myth that, together with Gianduiotto, makes Turin great in the world.

“At voi bin” Hamper
Piedmont Delights’ one true love is Piedmont, whose best man was a bottle of Barbera and a slice of gorgonzola. 

They will never reveal the secrets of such a long-lasting love, but since on Valentine’s Day we are all a bit nicer (or was it just Christmas, I can’t remember), they want to give us a memento of their first date, a reminder of what made their hearts fit together like two puzzle pieces. No, the merit was not a serenade under the window or a love poem, but rather, the simplest and most direct thing in the world to convey one’s love: food. 
In fact, what is sure to make a mockery of Cupid this Valentine’s Day is the ‘At voi bin’ hamper.

At voi bin“: to make a mockery of Cupid this Valentine’s Day

In the basket you’ll find:

I’m curious to know if you’ll make him/her fall in love with you even more on Valentine’s Day with my tasty recommendations!

– Until next time, With love!
Alessio